As we were lying in the bed of our comfy bed and breakfast hungover from the previous evening's revelry, we saw a gruesome public service ad depicting a couple of young teenagers laughing and joking talking on their phones as they crossed the road. They weren't paying attention as a car came up and plowed right through them. The moral of the graphic ad? Pay attention. In the US those images would be far too shocking. But in the EU, they felt that the subject matter was important enough and required a shocking ad.
Never again had I seen a graphic public ad. But NYC is coming close with their recent anti-obesity ads. There has been significant publicity around the TV ad showing a man drink what looks like pounds of fat from a glass of soda. It was really gross. That ad angered and shocked alot of people.
Last week as I rode on the A train I saw this ad campaign. In my subway car, the ad campaign had a total of 15 ads. There were maybe five or six different pictorials. 5 of the 15 pictorials were printed in Spanish. I am proud of my city for taking on sugary beverages. If the federal government continues to subsidize corn, we are subsidizing soda. What is a local jurisdiction to do? We can do little except public education. Here is the new anti-sugar campaign in New York City. I love it.
My only questions is...what is more shocking? 85 packets of sugar? Or one and three quarter of a cup of sugar? Will lots and lots of little bits be more scary for the general public or a measure of sugar that is usually only seen in whole recipes? What do you think? One packet of sugar is one teaspoon. There are 12 teaspoons in every quarter cup. 85 packets of sugar is a cup and three quarters. What is the more shocking amount to you?