So what is in that bottle? If my crappy photo is too blurry for you to read or you merely don’t have the patience to read what is in my crappy photo, the ingredients are: triple filtered purified water, caramel flavoring, caramel color, natural flavors, vanilla, sucralose, food color, salt, potassium sorbate (to preserve freshness) and lactic acid.
So what is all that stuff? I LOVE that the company lists the first ingredient as not just water but triple filtered purified water. As though somehow that meant that the water was somehow higher class than if they’d used just tap. Caramel flavors and natural flavors are just the same, they are extracts or essences of flavors. Check out the link, he explains it better. Vanilla we know. Sucralose we know to be the sweet fake sweetener that is included in Splenda. We know salt. Potassium Sorbate is a potassium salt that is used as a yeast and mold inhibitor in processed foods. And finally Lactic Acid is a curious additive. It is actually found in natural fermented milk products like cottage cheese and kefir and yogurt! But in processed foods this acid is used to inhibit sharpness and other flavor related issues.
But perhaps my favorite thing about this product is that it is manufactured by a company that produces DOZENS of calorie free chemical laced products. And they do it all with a business name of ‘Walden Farms’. If this isn’t non-food being marketed as food, I am not sure what is.